What is digital signage?
Digital signage is an electronic display system that shows multimedia content such as videos, images, and text to communicate information, advertise products, or enhance customer experience. A typical digital signage setup includes: (1) a display screen, (2) a media player or built-in Android system, (3) content management software (CMS), and (4) network connectivity for remote updates. Digital signage is widely used in retail stores, restaurants, hotels, corporate offices, and public spaces. Prices range from 20,000 to 23,000 THB ($565-$650 USD) for standalone units.
What is the difference between a kiosk and digital signage?
Digital signage and kiosks serve different purposes:
**Digital signage** — One-way content display. No user interaction required. Best for: advertising, menus, announcements, brand messaging. Lower cost (from 20,000 THB). Simpler setup.
**Kiosk** — Interactive self-service terminal. Users touch screen to navigate, input data, or complete transactions. Best for: check-in, ordering, payment, wayfinding. Higher cost (from 25,000 THB). Requires touch hardware.
**Quick decision:**
- Need to broadcast content? → Digital signage
- Need customers to interact? → Kiosk
- Need both? → Touch kiosk with signage software
How to set up digital signage for a restaurant?
Setting up digital signage for a restaurant involves four steps:
**Step 1: Choose your display**
- Menu board: Wall-mount 43"-55" (13,000-17,000 THB)
- Promotional: Smart Digital 43" with foldable stand (23,000 THB)
- Counter: Wall-mount 21.5"-32" (9,500-11,000 THB)
**Step 2: Choose content management**
- Built-in Android CMS (free, included with display)
- Cloud-based CMS (monthly fee, more features)
**Step 3: Create content**
- Menu items with photos and prices
- Daily specials and promotions
- Brand story and social media
**Step 4: Install and configure**
- Wall-mount or freestanding
- Connect to WiFi for remote updates
- Schedule content changes by time of day
**Total cost:** 15,000-30,000 THB for a basic 1-3 screen setup.